For years, the weight of a media outlet in Albania has been measured by television frequency, longevity in the market, and well-known names on screen, but the July ranking on YouTube shows that these are no longer the only units of measurement.
According to data from SocialBlade, an independent platform that monitors public statistics and the performance of YouTube channels, for the period July 1–14, 2026, Andale Media ranked second among the ten monitored Albanian media outlets, with an average of 2.04 million views per day. It is followed by Top Channel, with 2.42 million, followed by Euronews Albania with 1.49 million and RTV Klan with 1.43 million daily views.
For a platform that registered on YouTube 2 years ago, but started regular productions in November 2024, the narrow margin from first place makes the result significant. In less than two years of production, Andale has moved to YouTube from media that has been consolidated for years, with television structures and large archives.
This result was achieved during the summer season and with few productions. This is the period when many programs stop broadcasting or reduce the pace, but Andale has continued to attract around 2 million views per day. Even during the fall and winter season, when a larger number of formats are activated, the platform is regularly positioned among the four Albanian media with the highest viewership on YouTube.
A media conceived for the internet
Andale is a digital-first multimedia network , created by producer Dalina Buzi. It is not a classic television adapted for YouTube, but a media built from the ground up for the way the public consumes online content.
The platform operates through several shows that cover different genres: from social discussions and interviews, to sports, entertainment and late-night formats . This structure distinguishes it from projects that rely on a single program or the popularity of a certain figure.
This approach has helped Andale build an identity that goes beyond individual formats. The shows vary in tone and content, but function as part of the same network.
From unknown names to an audience with millions of views
An important part of Andale's model is investing in new presenters. Instead of building its programming solely on established figures, the platform has chosen to develop names that were initially little or no known to the public.
Through consistent appearances, tailored formats, and direct contact with online audiences, some of them have created profiles that now reach millions of views. This strategy takes longer than moving a famous name from television to the internet, but it gives the media something more sustainable: the opportunity to create its own images.
In this way, the audience does not connect with just one character; it creates relationships with several moderators, several formats and, gradually, with the platform itself.
The second place in YouTube's ranking is a sign of the change taking place in the Albanian media market, where new platforms are showing that audiences can be built quickly when content is produced according to the rhythm and logic of the internet. Of course, Andale's growth does not show that television has lost its importance, but it shows that to compete today, it is no longer enough to just be on the screen for a long time. You need to know what makes the audience stop, watch and come back.
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