In terms of TV programs, YouTube may not really be a 100 percent accurate audience measure, but it is definitely a platform that creates a clear picture of which program / rubric is most popular with an audience (15-35 years old) , which has replaced television with Netflix and YouTube. In addition to viewers of younger ages, YouTube is increasingly being embraced by immigrants, unable to watch Albanian shows during the broadcast.
To analyze the competition on YouTube for this television season between the two largest domestic television stations, Top Channel and Tv Klan, we will rely on shows that have consistently managed to garner at least 100,000 views per video.
Top Story documentaries, which cover generally political-investigative topics, as well as "Albanian Footprint" under the direction of journalist Marin Mema, returning to little-known details of the historical past, have proved successful on YouTube. A good portion of the show's videos have reached close to 100,000 clicks and in some cases more than 400,000.
Chef Renato's broken dishes and shouts proved successful last season and the same pace "Hell's Kitchen" continues this year, at least on YouTube, with clicks ranging from 300 to nearly 600,000.
Luana has repeatedly stated on social networks that "See who's playing" already has nearly 4 million YouTube clicks. The separate sections of the show do not have a lot of views, but full-length workshops average around 400,000. For example, the workstation where Mozzik and Getinjo were invited has more than 700 clicks and it is no surprise to reach 1 million, as has happened before.
Of particular interest is the pursuit of "Match" in "Sun". Inna and Antoneta's meetings with the boys proved to be interesting for the young, which is seen by numerous clicks (generally from 200-400) consistently.
Last but not least, it is Orange that holds the top spot. The humor show sketches are the most successful, not only for this television season, but also throughout the history of Top Channel video releases.
In terms of Tv Klan, the list of the most-viewed programs on YouTube is shorter. In the first place are the sections "I have a message for you" and "See you in court" of "Albanian Sunday" directed by producer Ardit Gjebrea. As has been the case in the past seasons, when the rubrics have reached more than 2 million clicks, this season Ardit Ghebrea also holds the largest share of viewership from Tv Klan programs.
The investigative show "Stop" has a noticeable difference in clicks between its "Fixed Fare" competitor on Top Channel. Stop has consistently handled cases that have attracted a lot of visibility.
California also counts clicks that start at 640,000 and come down after every punt, so it remains to be seen if it will be able to compete with Orange, which carries the largest share of Top Channel video viewers.
To sum up, as we said above, the biggest part of Tv Klan's viewership is "Albanian Sunday", which also attracts immigrants, much like "Top Story" or "Albanian Trail". While on Top Channel it is noticed that even this season of television stands at the top "Orange".
In total, however, Topi wins the YouTube race, which at least for this season has more youth-focused programs.
