It starts this article with as incredible as true information: According to many studies, people wear only 20% of clothes on a regular basis. This means that 80% of the wardrobe is virtually useless. As consumers, we are influenced by the trends and variety of products offered by different stores and centers and we are ending up buying apparel that we never use. Just remember whenever you've gone somewhere with a clear idea and ended up in the box with something else ?! More. All said to introduce you to a term that may be new to many of you: the concept store .

Finally, in Albania, perhaps for the first time, a genuine shop was built with such a philosophy, Mine Concept , which combines culture and business by bringing products that refer to a certain audience. In Mine Concept, designer dresses and brands such as Cappellini by Peserico, Alberto Biani, PAROSH, Violanti etc., play the same elements and go beyond simple sales. As you can see, it's all based on a philosophy, a single way of life.

Minimalist in decor, the Mine Concept carefully chooses unique products of the above-handmade handmade brands that are made for an avant-garde so minimalist woman, but certainly elegant at the same time.

Through selected clothing, the Mine Concept embodies comfort and style. With the trends that change from one season to another, it is difficult for the clothes to stay in fashion forever. However, thanks to sophisticated selection based on quality pieces, mostly pastel colors and minimalist details, the concept of the shop goes to an inexpensive style, away from logos. No matter how to be, it is simply the most sophisticated choice.

Let me introduce you to some of the well-known brands, which are already part of the Mine Concept philosophy .

After successful collaboration with Maison Valentino in the late 1980s, Alberto Biani launched his label with a line that certainly impressed the Milan track in '96. It is distinguished, among other things, for sophisticated lines, which are structured with simple, elegant and classic collections of high quality colorful pieces.

PAROSH (for women), one of the most beloved names in the fashion world since the 1980s, recalls vintage dresses by giving a modern spirit suitable for our day.

Likewise, another important name, part of the Mine Concept , is the Baron, a name that was born as a small artisan lab and thanks to a great passion turned into one of the most creative figures among the knitwear companies. Using high-quality pieces, the Baron combines designing technique, lines and details by giving life to special collections.

Another Italian firm is Visconf - Violanti, founded in 1948 by the Violanti family. Today, the fourth generation of the familiar family, combining tradition, craftsmanship and innovation, in keeping with the needs of the market. Violanti's models are made with quality sleeves and precious accessories to highlight the style and personality of girls and women who wear them.

The firm that was founded in the early 1950's in San Mauro Paskoli in Italy, Pollini, is also one of the selected Mine Concepts. After many years of experience, Pollini gained fame by starting production of leather clothing and industrial scale. The most famous collection, Daytona, the company's style representative, is also exhibited at the Fashion Show in New York.

Owned by Peserico, an Italian fashion house that is worthy of the market since 1962, Capellini represents a universe in itself. In addition to design and style, Peseriko focuses on personalized and original pieces in detail. Originally created in the province of Vicenza, Peserico was transformed into a fashion house that embodied the passion for high couture.

In Mine Concept, the last Capellini collection by Peseriko is characterized by a linear, contemporary style that plays in warm colors, mostly pastel and at the same time combines different tones of lump.

Quality pieces, lack of loaded details, special fabrics, forms and prints are a straightforward approach to being both avant-garde and minimalist. Removing attention from logos, designs and colors reflects identity and independence.

The Cappellini outfits designed by Peserico are, first and foremost, light. In the best sense the name carries. Not insignificant, not visible. Rather, extremely sophisticated and fashionable, in its refined line. Because nothing is more elegant than being stylish and comfortable in your clothes.

Light fabrics, from sweater to linen and cotton blend. An honorable place belongs to linas; are so light and special that they allow different effects and combinations.

To conclude with what we started, the Mine Concept wardrobe, which is located on Barjam Curri Boulevard, the Agimi Palace, Tirana, go beyond a common purchase and thanks to the above selections become an investment for anyone who prefers to have a style simple, stylish and otherwise. Based on quality fabrics, designs and special colors, it's hard for 80% of your wardrobe to stay unused.

The prospect of Mine Concept seems to have been done for a woman who does not want to look, but it's impossible to get her eyes off her.