In one of the Vogue episodes, Madison Beer talked about the insecurities during the period when she had acne on her forehead and cystic acne on her cheeks until the period when she reached the stage where she "feels good under her skin". During this conversation, she filmed her entire skin care routine as well as makeup. The whole TikTok was more obsessed with the latter. Madison Beer's makeup has nothing extraordinary, but maybe that's why people quickly made it viral online. It does not take much "effort" and the result is a fresh face, not at all overloaded.

Someone  tried to test the same products that Madison used, while other users simply recreated the singer's makeup. 

Other tutorial videos from TikTok users can be found here , here  and here .