"Peppa Pig" was removed from the Douyin app, leaving up to 30,000 videos of the children's cartoon series unseen, according to reports in Chinese media.

The censorship came after Peppa Pig began to associate himself with a subculture of Internet users known as "shehuiren" or "society people", a group that participants are said to have anti-government attitudes or "gangster behavior" ".

These people are said to have used the cartoon character in memes, videos and in "vulgar" contexts. The Global Times explained that the "people of society" who have embraced Peppa as their symbol are those "who conflict with the values ??of society and usually do not have a steady job".

"They are the disobedient lazy who wander the streets the antithesis of the new generation that the ruling Communist Party) tries to cultivate."

It is also not the first time a cartoon character has been banned from being broadcast. Earlier, "Winnie the Pooh" was censored because online people started comparing the bear to President Xi Jinping.

Meanwhile, Peppa Pig has also been banned in Australia. There was removed an entire episode where the doll in question met a spider and they become friends. The reason is that there are 836 species of spiders in Australia. Some of them are poisonous and extremely dangerous. Thus the episode was considered a negative example.