Norway has passed a law on photo editing, in a bid to address body image issues in society. The new law requires content creators to find out when they have edited or added filters to a photo.

The legislation states:

"Any photo where 'the shape, size or skin of the body has been changed by re-touch or other manipulations' should be marked as modified."

In addition to advertising, the law also stipulates that celebrities and social network "influencers" must indicate whether they are being paid or somehow benefited from posting. 

The new rules were overwhelmingly passed last month in the Norwegian parliament by a vote of 72 to 15, according to Yahoo News.

"Photo editing plays a role in social insecurity, poor awareness and low self-esteem, and contributes to the pressure people put on their bodies," the Ministry of Children and Family said. "The law aims to pay special attention to the way women are portrayed in society and how all this contributes to their insecurities."

The statement continued:

"We hope that with these measures we will make a useful contribution and an important message in curbing the negative impact that such advertisements have, but not only, especially on children and young people."

The law, an amendment to the 2009 Market / Marketing Act, must be approved by the King of Norway before it can be passed.

Source: The Hill