Although Beyoncé did not react to criticism of the yellow diamond in Tiffany's "About Love" campaign pendant, considered a " blood diamond ", her mother did not remain silent.
Tina Knowles mocked "conscious social activists" for everything they said about the diamond.
The yellow diamond was discovered in a colonial mine in Kimberley, South Africa, in 1877 when the country and mines were under British colonial rule and it was reported that migrant workers, mostly people of color, were subjected to appalling working conditions and sometimes did not received no payment for their work, therefore it is considered a "blood diamond".
The question is: Did Beyoncé know the origin of the diamond? Apparently not.
Knowles posted a comment on Instagram to these critics, asking how many of them own diamonds and if they have, "you went to check to see where the diamond came from."
According to her, any person who has an engagement ring or owns diamonds probably does not investigate their origin, so all the “right” insults of her daughter are hypocritical.
Likewise, many people have pointed out that no one got angry when Lady Gaga placed the diamond at the Oscars in 2019. Before her, the diamond was placed by Mary Whitehouse and Audrey Hepburn, but at the time there were no social networks.
"Beyoncé campaigning with a blood diamond does not suit her, given her African-influenced work in recent years," someone wrote on Twitter. "I can not be fascinated by seeing a blood diamond just because Beyoncé put it," read another comment.
A source close to Beyoncé told The Sun that she is "disappointed and angry" that she was unaware of the diamond story before taking part in the campaign.
