Social Buzz

How this TikTok user persuaded McDonald's to change the iconic logo

Shkruar nga Anabel

2 Tetor 2021

How this TikTok user persuaded McDonald's to change the iconic logo

We all know the McDonald's logo, one of the most famous in the world, known as the "golden bows".

How this TikTok user persuaded McDonald's to change the iconic logo

A TikTok user, Emily Zugay, decided to use her degree as a designer by bringing improved logo models of well-known companies, such as Starbucks or Apple.

Numerous companies on TikTok noticed its iconic re-creations. Some, like Adobe, Tampax, Nascar and Tinder commented asking them to process their logos. Among them also commented on McDonald's TikTok account. That's it.

How this TikTok user persuaded McDonald's to change the iconic logo

Emily started working. To him, the "golden bows" looked like knees, so he removed them altogether. "I do not want to think about the knees when eating McChicken," she wrote.

Emily then introduced the new logo. instead of M, the designer emphasized O. He even changed his name to McDoalds.

How this TikTok user persuaded McDonald's to change the iconic logo

For the recreation it was inspired by onion rings - onion rings dipped in dough or bread crumbs and fries - and according to it would be a nice campaign for McDonald’s.

How this TikTok user persuaded McDonald's to change the iconic logo

The company approved the new temporary logo and put it on all social networks, although it is now only available on TikTok.