There are a number of studies on the best and / or worst times to post on Instagram. For example, according to a SproutSocial study, Sunday is the day Instagram users are least active.
Generally, weekends are not the best days to post. Usually, those two days, Instagram audiences show the lowest engagement rates.
When it comes to more specific timelines, you would probably want to avoid posting on weekdays between 3pm and 4pm. It is the period when people are busy and do not have time to "Scroll" with photos on Instagram and / or Facebook.
However, it must be acknowledged that different studies in this regard show different results. For example, in another Anabel post about the best time to post, an ExpertVoice study incorporates a Sunday time frame into "best days."
However, there are some general trends worth mentioning:
- Weekends are slow days on Instagram. You would do better to relax and spend time with friends instead of wasting too much time on the platform.
- If you have to post on the weekends, at least do not do it too early in the morning.
- Lunches on weekdays "are the worst".
Source: Trend Hero