Dolce Gabbana was the biggest winner at the luxury wedding of Kourtney Kardashian and Travis Barker at the villa Olivetta in Italy, also owned by D&G.
The brand wore not only the bride and groom, but all the Kardashian-Jenner sisters as well as Kourtney and Travis's children.
"The designers were very happy to host this special occasion," a Dolce & Gabbana representative told Page Six Style. So far, the company has earned $ 25.4 million in terms of media influence, according to Launchmetrics, which analyzes Dolce & Gabbana media performance.
"The value of media influence is the way we assign a monetary value to a brand's performance. It counts the value of every post, every interaction, every article, "said Alison Bringé of Launchmetrics, adding that given the fact that only a few days have passed since they got married, these figures are" super preliminary "and will continue to be grow during the week.
"It's a huge amount of media value for the first 24 hours," she added, referring to Priyanka Chopra and Nick Jonas's 2018 wedding in India, which lasted many days and similarly involved changes to endless clothing.
Ralph Lauren generated nearly $ 22 million wearing Chopra and Jonas for their ceremony - a number Dolce & Gabbana has already surpassed with the Kourtney-Travis wedding.
It seems that designers Dolce and Stefano Gabbana are trying to "revive" their brand, after a series of scandals and criticism. Recall that they have been criticized for insulting comments about adoption of gay couples, in vitro fertilization, race issues, etc.
However, their outfits have paraded on the red carpet at the Met Gala, Oscars, Cannes Film Festival, which shows that it is hard to ignore as a brand. People often change their minds.
