Every year, the American company Pantone announces the shade that is expected to dominate the world of fashion, our clothing and beauty trends. The shade that Pantone recently announced as the color of the year 2025 is Mocha Mousse and this season this brown shade has shown that it will easily find its place in our everyday lives.

This warm yet sweet shade has put the color brown, across its entire spectrum, in the spotlight.

In fact, it is no coincidence that brown, thanks to its sophisticated elegance and ability to exude a sense of warmth, has established itself as one of the main colors of the latest fashion shows.

And while in the past we've seen browns overshadowed by more neutral tones like black or blue, this year the color's popularity has skyrocketed. According to data from most fashion houses, the most popular color shade was chocolate brown. Since last season, the dark shade has appeared in a number of collections, and this clothing trend has continued into the current season.

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Source: Marie Claire