Kim Kardashian knows how to steal the spotlight, and so does her clothing brand. Skim installed an 18-foot-tall doll in Kim Kardashian's likeness in Times Square, New York City, to promote her latest swimwear collection.

The doll is a replica of Kim Kardashian's look and sexy curves, while wearing pieces from her upcoming swimwear collection: Skims Swim. The doll stands on a podium with the brand's signature logo, making it impossible not to catch the eye of passersby.

The latest version of Skims Swim includes a range of swimwear and accessories. The collection comes in five different colors, including leopard print.

Kim Kardashian has also posed for the campaign of her upcoming swimwear line, saying that this collection is for all girls and women.

"I love the fact that this collection has something for everyone - whether you're on vacation or at the pool, this collection is all about feeling confident in what you're wearing," Kardashian said.

This isn't the first time Kim Kardashian has posed for Skims.

Reactions of passersby

This marketing campaign has sparked a lot of controversy both among passersby and on social media, where comments on the Skims website have been numerous. Most commentators have criticized this marketing idea, saying it is inappropriate and disturbing.

"A question to whoever gave permission for the doll to be placed here: Are you serious?!" a passerby told The Sun.

Another said that Kim's doll "looks embarrassed to be there."

A follower on the brand's Instagram page criticized the idea, calling it an "unrealistic representation of the female body."

However, Kim Kardashian seems to be unfazed, sharing pictures of the doll on Instagram.

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