A clear vision to make life easier has turned Gorenje into one of the leading manufacturers of household appliances. Since its beginnings 75 years ago, around 127 million household appliances have found their place in over 60 countries around the world. Today, the wide range of quality appliances focused on innovation, design and sustainability represents the company's rich heritage.
From a small Slovenian village to global recognition
The story began in the picturesque village of Gorenje, Slovenia, in 1950. In a small workshop, the company began producing agricultural machinery. The company's rapid growth led to its relocation to Velenje, the city that has remained its headquarters since 1960.
During its journey, Gorenje has become one of the most popular Slovenian brands and a leader in the Adriatic region, with a market share of around 30%. After merging with Hisense Group in 2018, Gorenje gained access to new markets and opportunities for faster technological development. In 2024, in Eastern Europe, Gorenje ranked second with 10.6% of the market.
Innovation for a simplified life
Gorenje's mission has always been to make everyday life easier and make everyday tasks simpler and more enjoyable. Its products feature innovative technologies that offer intuitive use and perfect results. From laundry care to cooking with advanced technologies, Gorenje guarantees maximum quality and efficiency.
Functional design that impresses
Gorenje has brought design as a key competitive tool in the home appliance market. With collaborations with renowned names such as Pininfarina, Ora Ito, Karim Rashid and Starck, Gorenje has won prestigious awards such as the Red Dot Award, the iF Design Award and the German Design Award.
Intelligent solutions and sustainability
In addition to developing smart appliances, Gorenje has introduced the ConnectLife platform, which enables remote control, monitoring and management of appliances via smartphone. The commitment to sustainability is also evident in the use of recyclable materials and features that save energy, water and time. The EcoVadis 2024 Silver Medal and the Green Star 2023 certificate are proof of Gorenje's commitment to a greener future.
Strong focus on the future
The future of home appliances lies in smart ecosystems that communicate and automate tasks, saving time and effort. This is fully in line with the values ??of Gorenje, which will continue to offer quality and reliable products to its customers.
In addition to equipment, Gorenje is also a strong supporter of sporting events, sponsoring competitions such as the European Handball Championship 2024, UEFA EURO 2024, FIFA CLUB WROLD CUP 2025 as well as national clubs and federations.
At Gorenje, they know that the future belongs to generations that value brands that positively impact the world. And their goal is to be part of this future.
